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It doesn’t seem like a fair trade, but that’s exactly what the United States and India have agreed upon. While we’re eating mangoes for breakfast, Harley-Davidson’s 107-year old history is the focus of a massive brand-building campaign in India. The official reveal of Harley-Davidson’s full line of motorcycles will take place during the India Auto Expo in January 2010. Meanwhile, ‘boot camps’ are being held for journalists and motorcycle enthusiasts throughout India to familiarize them with the iconic Harley-Davidson brand. Leisure, adventure and group rides are being organized as well as talk of creating Harley-Davidson Owner Group (HOG) of India. The idea is to give Indian riders an opportunity to get out and explore the truly authentic experience of owning a Harley-Davidson.

Link via The Hindu.